Agenda

Below is the schedule of events from our inaugural event from October 27, 2009.

Tuesday, October 27, 2009

Time Activity Description
7:30am – 12:00pm Registration Open Come early so as not to miss out.
8:00am – 9:00am Breakfast Enjoy some nourishment before a great day of discussion and networking.
9:00am – 9:45am Keynote – The Value of Brand in Performance-based Marketing The team at Lifelock has built an immensely profitable and growing subscription business based off an unlikely proposition – something consumers could fundamentally do themselves. Hear this amazing story of execution and overcoming obstacles as told by Marvin Davis, CMO Lifelock.
9:45am – 10:15am The Internet Conglomerate Under President Brett Brewer, Adknowledge has transformed itself from a leader in one business unit to become one of the largest, and diversified, privately held internet advertising firms, primarily through acquisitions. Hear about the vision and the challenges of making the vision reality. Learn how Adknowledge has thus far managed both, and from Kansas no less.
10:15am – 10:30am New Solutions Spotlight – OpenCandy See how innovator OpenCandy helps solve some of the specific performance marketing and customer acquisition challenges that software developers face.
10:30am – 10:45am New Solutions Spotlight – One Screen Bridging the gap between DRTV and online customer acquisition, merging video and banners, all on a performance-based approach.
10:45am – 11:00pm Break Stretch the legs and grab some caffeine
11:00am – 11:30am Separating the Wheat from the Chaff Paying on a performance basis does not equal paying the right price, and simply knowing a person’s lifetime value is not enough. You need to know whether a new customer will be a higher yielding one or a dud. Josh McFarland takes us through a must attend session for anyone trying to understand the value of their customers better.
11:30am – 12:00pm Sustainable Monetization of Social Media Inventory Mihir Shah of Rock You and Sarah Smith from Facebook talk about not just how to leverage Facebook as an inventory source, but more importantly, how to ensure your Facebook strategy doesn’t inadvertently become a short-term play.
12:00pm – 1:30pm Lunch Refuel and get ready for a fantastic afternoon.
1:30pm – 2:00pm Afternoon Keynote – Performance Marketing Axioms Gokul Rajaram, Founder of Chai Labs, will for a while be inextricably linked to the success of the product he managed before starting Chai Labs – Google’s billion dollar publishing product, AdSense. Hear the man behind the product talk about the publisher monetization landscape and what it takes to manage a product of such complexity, scale, and success.
2:00pm – 2:45pm Understanding and Maximizing Managed Offer Platforms Free iPods 2.0 or a central tenet of the future of ad-supported media? The leading platforms discuss their role today and what it will take to maintain their value in the future. Mitch Liu (Founder, Offerpal Media), Adam Caplan (President, Super Rewards), Matt Handell (Founder, DoubleDing), Noah Kagan (Founder, Gambit), and Gurbaksh Chahal (Founder, gWallet). Moderated by Justin Smith of Inside Facebook.
2:45pm – 3:00pm Break
3:00pm – 3:30pm Secrets of a Super Affiliate He went from $200 per day to become one of the largest in the industry. More importantly, he did it in a time and area where most of his peers took the easy way out, going down a road that continues to put a blight on the performance marketing space. See how the path that looks a little more uphill can lead to equal if not greater riches.
3:30pm – 4:00pm Creating Value and Reshaping Incentivized Marketing Hear from Alex Rampell, Founder & CEO of TrialPay, on why incentive marketing can become not a dirty word but a true win-win.
4:00pm – 5:30pm Round table Breakouts We close the day with a chance for participants to share their views on topics key to the online customer acquisition and online performance marketing landscape. There are four rountable discussion, arranged in a way so that attendees can make their way from one to the next. They will be highly interactive and provide not just an opportunity for discourse but socializing as well.
4:15pm – 4:45pm Investment Landscape (Table 1) M&A has slowed but shows signs of life. A roundtable about how to best position your company as the economy continues to improve. Hosted by Sandy Kory, MediaVenturePartners.
4:30pm – 5:00pm Self-Service Platforms (Table 2) They are the dominant force for traffic acquisition but also ripe for abuse. What’s the right balance so advertisers have freedom but don’t harm publishers in the process with value-lowering ads? Host, Rich Kochman.
4:45pm – 5:15pm Legal Landscape (Table 1) The first rule of online customer acquisition, especially in riskier businesses, e.g., subscription services is, “It’s not what you make, but what you keep.” Join Mike Mallow from Loeb & Loeb on insuring you keep as much as possible.
5:00pm – 5:30pm Performance Marketing Alliance (Table 2) The PMA is the first trade association focused on the needs of the performance marketing community, fighting for merchant and affiliate rights. Find out how you can help and how they can help you – making this space better for all. Hosted by Rebecca Madigan, PMA
4:00pm – 6:00pm Closing Reception As you move to various roundtables, you can enjoy hors d’oeuvres and cocktails…and ideal way to make new relationships, strengthen old ones and ensure the roundtables are lively and “spirited”!