Performance Marketing Alliance Company Description

Performance Marketing Alliance

The Performance Marketing Association is a not-for-profit trade organization founded in 2008 by the leaders of the performance marketing industry, to connectinform and advocate on behalf of this rapidly growing field.

The PMA strives to raise the profile of performance marketing by demonstrating the value of this multi-billion marketing channel, which comprises more than 200,000 businesses and individuals. Continued growth of the performance marketing space is expected as advertisers, facing small budgets and big expectations, increasingly look to performance-based marketing initiatives to expand their business.

The PMA was founded in 2008, and counts industry leaders as its members, such as Amazon, eBay, Google, Commission Junction, Linkshare, and FatWallet.

Learn more at